Mobile Commerce (M-Commerce) as a Catalyst for Business Growth

Abstract

This article focuses on m-commerce as a catalyst for business growth in one of the online sales outlet (Jumia Nigeria). The objective of the study was to examine the relationship and the impact of mobile commerce on business growth. The population used for the study involves traders on Jumia Nigeria. Simple random sampling technique was used to select 120 respondents and questionnaire was the instrument employed. Descriptive statistics such as mean, standard deviation was used to analyse the data. Pearson’s Product Moment correlation was used in drawing conclusion. The outcome disclosed that as the rate of mobile commerce increases, if affects the rate of business growth as well. The results further show that mobile business has a significant impact on business growth. It also revealed that the challenges that significantly influence mobile commerce include, lack of sufficient funds; market domination by large businesses; mobile commerce is not so much of complications to use; user interface on mobile is limited in resolution; lack of security; high cost of internet access; and poor quality of network service. It was therefore recommended that there is a need for m-commerce awareness and this can be done by responsible organisations providing information on m-commerce, particularly due to best practices, success stories, opportunities and obstacles related to its use. Also, the government and the regulators should ensure they come up with consumer protection laws as this will boost the confidence of potential consumers in engaging in m-commerce activities.