OKOH, P. O.; AHAMEFULA, C. J. Innovative Strategies for Marketing to the Poor in Nigeria. Nigerian Academy of Management Journal, [S. l.], v. 20, n. 1, p. 82–91, 2026. Disponível em: https://namj.tamn-ng.org/index.php/home/article/view/388. Acesso em: 2 jul. 2026.