Agu, Agu Godswill, Virginia Benson-Eluwa, Innocent Ndu Kalu, and Inya-Chuks Agha. “Marketing Concept Application and Bank Customer Satisfaction”. Nigerian Academy of Management Journal 12, no. 2 (October 31, 2017): 40–51. Accessed May 25, 2026. https://namj.tamn-ng.org/index.php/home/article/view/100.