Consumer Perception of Service Quality Management Education in Selected Nigerian Universities

Abstract

Against the growing hue and cry about the alleged falling quality of education in Nigeria, this study sought to determine consumers’ (students’) perception of management education in Nigerian universities as well as the adequacy of resources and facilities in these institutions. It involved the administration of a questionnaire on 285 final-year students through convenience sampling in public and private universities in Edo State. The results show that irrespective of demographic differences, respondents rated the quality of management education in these institutions as merely ‘fair’. However, students in private universities reported a higher level of overall satisfaction with the management education service they received. It is recommended that the management education system in Nigeria can be improved by placing emphasis on infrastructural development and enhancing practical skills through industrial attachment.