Interaction Orientation and Organizational Resilience of Insurance Companies in Port Harcourt

Abstract

This study focused on the relationship between interaction orientation and organizational resilience of insurance companies in Port Harcourt. The study adopted a descriptive cross-sectional design to solicit responses from managers of insurance companies in Port Harcourt. The target population of Insurance companies in Rivers State was 40 obtained from the 2018 Directory of the Rivers State Ministry of Commerce and Industry. The population of managers from the various insurance companies was 221. The sample size of 140 was obtained using the Kjejcie and Morgan (1970) table. After data cleaning, data for 117 respondents were finally used for data analysis. Descriptive statistics and Spearman’s rank correlation were used for hypotheses testing. Results revealed that a positive and significant relationship exists between interaction orientation and organizational resilience of insurance companies in Port Harcourt. Consequently, the study concludes that interaction orientation bears a significant influence on organizational resilience. The study, therefore, recommends that it is important for the companies to develop and sustain a market-oriented organizational culture. Also, a strong market orientation contributes to both incremental and radical innovation, helping to balance the firm’s portfolio of offerings and achieve continuous success while reducing risk.