DIVERSITY MANAGEMENT STRATEGIES AND PERFORMANCE OF BREWERIES PLANTS IN SOUTH EAST NIGERIA
Keywords:
Diversity Management Strategies, Diversity Recruitment, Corporate Culture, Diversity Training, Goal Attainment, Organizational EffectivenessAbstract
The study focuses on diversity management
strategies and the performance of Breweries
plants in South East Nigeria. The study sought to
determine the effect of diversity recruitment on
goal attainment in the breweries plants in
southeast Nigeria, ascertain the nature of the
relationship between corporate culture and
customer satisfaction in the breweries plants in
southeast Nigeria, and determine the influence of
diversity training on organizational effectiveness
in breweries plants in southeast Nigeria. The
study had a population size of 1528, out of which
a sample size of 431 was realized using Cochran
Formula at 5% error tolerance and 95% level of
confidence. The instrument used for data
collection was primarily a questionnaire. Out of
431 copies of the questionnaire that were
distributed, 401 copies were returned while 30
copies were not returned. The deceptive survey
research design was adopted for the study. The
hypotheses were tested using Person Product
Moment Correlation Coefficient and Simple
Linear Regression statistical tools. The findings
indicated that diversity recruitment significantly
affects goal attainment in brewery plants in
southeast Nigeria. (r 0. 801, t 26.695; p < 0.05).
There is a positive relationship between corporate
culture and customer satisfaction in brewery
plants in southeast Nigeria (r = 0.866). Diversity
training significantly influences organizational
effectiveness in brewery plants in southeast
Nigeria. (r = 0.861; t = 33.777; p < 0.05). The
study concluded that workforce diversity on
organizational performance is very critical for the
success of Breweries plants in South East,
Nigeria. The study recommended that Breweries
plants in Southeast Nigeria should always carry
out diversity training for their employees that will
help to rebuild their minds and behavior to see
every tribe as one that has one purpose to achieve
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