National Development through Innovations and Technological Capability on Customer Patronage in Nigeria: Communication Firm in Perspective

Abstract

This study investigated innovations and technological capability on customer patronage of selected communication firm in Nigeria. The population of the study was 21,600 staff of Mtn in Nigeria. The sample size 243 was obtained using the Freund and Williams sample size determinant of which questionnaire and oral interview was used for the data gathering. A test and re-test was used and thereafter the Crombach alpha correlation coefficient was applied to find the relation between the variables. The finding reveals that Innovation and technological capability had a significant positive effect on customer patronage of selected communication firms in Nigeria (R=0.956, P=0.011). The study recommends that Government should continue to use innovation and technological capability o help encourage customer patronage of the firms.