Internet Marketing and the Development of Hospitality and Tourism in Nigeria

Abstract

The paper examined the impact of internet marketing on the growth of hospitality and tourism development in Nigeria in relation to products marketing and awareness creation. The study used primary and secondary data while a simple random sampling technique was employ to select the sample size. A total of 200 respondents (sample size) located in Benin city were interviewed and questionnaires were administered thereof. The data were analysed using percentage, mean, standard deviation and analysis of variance (ANOVA) while F-distribution statistics via the application of SPSS was used to test for the relevance of the hypotheses at 0.05 level of significance. Some of research findings and recommendations were; internet marketing creates more awareness on tourism and hospitality products in Nigeria; internet marketing advertising strategies have a wider reach and quick response(s) mode than the traditional advertising method(s) and so, a centralized website for tourist’s sites, destinations and hospitality products should be created for easy awareness promotion, products sale and sales points.